Check-In Episode 29: Recognizing How Time is a Gift with HAL’s Michelle Sutter

For people both inside and outside of the travel industry, the past few years have been marked by a lot of looking ahead instead of looking around. Despite the hurdles and gloom that have come with a once-in-a-century pandemic, looking ahead robs us of our most precious finite resource, and that is time.

In this episode, TMR’s Dan McCarthy talks with Holland America Line’s Vice President of North America Sales Michelle Sutter about how she used her time during the pandemic and how she learned to let go of things out of her control.

Sutter, a career travel industry veteran, initially landed in travel after career plans changed from working at a Swiss charter school to living and working onboard a cruise ship. She reflects on that change in this episode and also talks about what she sees as the biggest challenge for the industry going forward.